Banner Ads
Plan goal and purpose of banner ads with Marketing, to direct copy and imagery selections with a clear call to action. Banner ads are created to inform customers of new bi-weekly promotions, notify regarding new products, generate traffic to site, improve conversions, increase brand awareness and target new viewers, while maintaining brand standards. After receiving approval, these banners would be repurposed into email resolution banner sizes for Klaviyo, social media, and into Google Display ads. Images for these banners are cleaned and adjusted to look refined, using multiple photo composition techniques. Some shots are completely composite, to save production costs and time. Used extensive understanding between the harmony of typography and imagery, and psychology of colours in banners. Always testing ads for better performance and conversion rates, through banner variations, using different designs, copy, or call to actions. The goal is to have every banner ad design be simple, on brand, and to entice audiences to click through to the site's landing page.
