Social Media

Design and manage visual assets for different platforms including organic and paid social assets, and customer communications, ensuring brand consistency throughout resonating with target audience and community, driving reach and engagement. Conceptualize designs and complete execution for on brand campaigns. Lead messaging, written content/captions and hashtag development while maintaining the brand tone of voice. Develop and execute a strategy to grow all social media channel following (Instagram, Facebook, LinkedIn, Pinterest). By creating trendy content for company social platforms and blogs including designs for advertisements and banners for various products and services. Monitored social media trends and tools for changes that affected our competitive landscape. Contributed to content and social media calendars weekly. Lead production of creative projects from concept to completion and created photo manipulation, editing, and compositing as required.