Web Page Designs

Responsible for developing on brand page designs and layouts in desktop and mobile formats. Considering and leading all aspects of page build such as creative direction, content planning and research, page objectives, customer journey, target audience, copywriting, image editing, wire-framing, prototyping, UI/UX design, and SEO optimization.

 

Using wireframes and creating customer journeys, helps client to visualize the content before its creation, and saves time. These low-fidelity prototypes ensure that we are placing the content in its right place and creating the right content. This is important in order to dictate what imagery and copy should be produced for proper planning. Create the final design elements and page flow, while following company brand standards and keeping design material consistent throughout all page builds.

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Ensure all information represented on page is accurate, reviewed and confirmed with cross-functional teams, to avoid revisions after going live. Worked closely with Digital Implementation Team for the final page design to be implemented onto company staging site for a thorough Q&A review process. This ensures a proper launch of the page confirming that all content is correct before going live on site for customers to view.